Wolfe is known world-wide as the leader in mainstreaming films with gay content. We handle each film with individual attention to its unique potential. Our experience is key. Since 1985 Wolfe has dominated this market, developing relationships with DVD retailers, VOD outlets, digital download providers, niche and traditional media, film festivals, broadcasters, International distributors, LGBT organizations, libraries, specialty vendors and consumers. Wolfe’s direct-to-consumer assets also include significant opt-in mailing lists, which continue to be strong sales tools. Wolfe has the largest access to the gay niche including special event screenings, creative marketing and a wide variety of on-line and off-line social media strategies.
Servicing our longstanding mainstream relationships as well as the LGBT marketplace makes us truly unique. These strategic partnerships bring Wolfe’s films front and center in programs including editorial features on the home page of iTunes, broadcast and Internet promotions with Xfinity and dominant presence with DVD retailers such as Amazon.com, and Redbox. Wolfe’s promotions highlight each project’s distinctive attributes including, but always well beyond, the gay market.
Other clients who partner with Wolfe span the range from local non-profit film festivals to prestigious political organizations like GLAAD. Wolfe’s “Giving Back” program promotes our films to millions of targeted consumers through non-profit partners and, in turn, raises donations for these deserving charities. For example, our work on 8: The Mormon Proposition with the Human Rights Campaign reached over 1 million consumers and raised tens of thousands of dollars for the HRC in a single weekend.
Another of Wolfe’s notable assets is our web site WolfeVideo.com. The Wolfe site reaches millions of consumers and is known world-wide as one of the most highly trafficked commerce sites for gay feature films.
WolfeVideo.com is complemented by the QMovieBlog.com and Wolfe’s social network, including a variety of ongoing campaigns across an ever-growing social landscape. For example, Wolfe’s work on Were the World Mine generated 100 thousand views on YouTube in its first 30 days. Our re-release of Desert Hearts and its featurette continue to generate views – 868,000 and counting. Across the board our Wolfe YouTube channel is a powerful marketing tool that sees an average of 300,000 viewers each month.
Today’s theatrical market requires creative marketing solutions. Wolfe works tirelessly with filmmakers to create the best program as a whole. Additionally, Wolfe books films in hundreds of film festivals annually. Our expertise at negotiating generates maximum revenue and exposure for our filmmakers. WolfeReleasing.com showcases our latest acquisitions including their trailers and availability for festival screenings and editorial review.
We continually promote our library of titles through regular e-blasts and “Wolfe Tracks”, our printed quarterly catalog. This in turn supports the viability of our content on iTunes, YouTube, Netflix, Hulu, Nintendo Wii, Amazon and beyond. Our constant marketing coupled with the fact that people are always coming out, keeps our films selling for many years.
Publicity is a major focus for every Wolfe film. Wolfe’s publicists facilitate editorial, reviews, interviews and other coverage across a wide range of media outlets including blogs and websites. Broadcast networks also partner with Wolfe. For example, the LOGO Network is presently airing Wolfe’s PSAs educating consumers about the damaging effects of piracy, featuring actors from Wolfe films.
LGBT films have become “hot property” on pirate sites around the world. Wolfe has developed and implemented an aggressive and comprehensive strategy to protect our filmmakers and their films from on-line theft. Wolfe’s approach is an intensive and detailed commitment which leads to nearly 100% success and the savings of thousands of dollars in lost revenue. Our most highly pirated film of 2010 is now impossible to find illegally on the Internet and, as a result, has become our most profitable VOD property.
We’re also very proud of our newest initiative, WolfeOnDemand.com. WolfeOnDemand.com is the worldwide LGBT movie-watching platform where LGBT films can be seen from anywhere in the world. All films are available to rent or to own, and fans can earn affiliate commissions when they share their favorite films.
Wolfe has consistently been part of, or the primary source for, every successful film in our niche market. The Wolfe logo signifies a film of the utmost quality. It also signifies a company with a unique reputation for honest and excellent service.
No one works bigger, better or harder.